:root {
  --bg: #F5F3EE;
  --bg-alt: #ECEAE4;
  --fg: #1C1917;
  --accent: #C4571A;
  --accent-hover: #A34715;
  --muted: #78716C;
  --border: #D6D3CC;
  --card-bg: #FFFFFF;
  --tag-bg: #ECEAE4;
  --tag-fg: #57534E;
}

* { box-sizing: border-box; margin: 0; padding: 0; }

html { font-size: 16px; }

body {
  background: var(--bg);
  color: var(--fg);
  font-family: 'Plus Jakarta Sans', sans-serif;
  line-height: 1.6;
  -webkit-font-smoothing: antialiased;
}

/* NAV */
.nav {
  padding: 20px 40px;
  border-bottom: 1px solid var(--border);
}
.nav-inner {
  max-width: 1200px;
  margin: 0 auto;
  display: flex;
  align-items: baseline;
  gap: 16px;
}
.nav-logo {
  font-family: 'Fraunces', serif;
  font-weight: 900;
  font-size: 1.5rem;
  color: var(--accent);
  letter-spacing: -0.02em;
}
.nav-tagline {
  font-size: 0.875rem;
  color: var(--muted);
}

/* HERO */
.hero {
  padding: 80px 40px 100px;
}
.hero-inner {
  max-width: 1200px;
  margin: 0 auto;
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 80px;
  align-items: center;
}
.hero-eyebrow {
  font-size: 0.8125rem;
  text-transform: uppercase;
  letter-spacing: 0.12em;
  color: var(--accent);
  font-weight: 700;
  margin-bottom: 20px;
}
.hero-headline {
  font-family: 'Fraunces', serif;
  font-weight: 900;
  font-size: clamp(3rem, 5vw, 4.5rem);
  line-height: 1.05;
  color: var(--fg);
  letter-spacing: -0.03em;
  margin-bottom: 24px;
}
.hero-sub {
  font-size: 1.125rem;
  color: var(--muted);
  max-width: 440px;
  margin-bottom: 48px;
  line-height: 1.7;
}
.hero-meta {
  display: flex;
  align-items: stretch;
  gap: 0;
}
.hero-meta-item {
  display: flex;
  flex-direction: column;
  padding: 0 32px 0 0;
}
.hero-meta-item:first-child { padding-left: 0; }
.hero-meta-number {
  font-family: 'Fraunces', serif;
  font-weight: 900;
  font-size: 2rem;
  color: var(--accent);
  letter-spacing: -0.02em;
  line-height: 1;
}
.hero-meta-label {
  font-size: 0.75rem;
  color: var(--muted);
  margin-top: 6px;
  line-height: 1.4;
}
.hero-meta-divider {
  width: 1px;
  background: var(--border);
  margin-right: 32px;
}

/* Hero Card */
.hero-visual {
  display: flex;
  justify-content: center;
}
.hero-card {
  background: var(--card-bg);
  border: 1px solid var(--border);
  border-radius: 16px;
  padding: 28px;
  width: 100%;
  max-width: 360px;
  box-shadow: 0 4px 24px rgba(0,0,0,0.06);
}
.hero-card-label {
  font-size: 0.6875rem;
  text-transform: uppercase;
  letter-spacing: 0.1em;
  color: var(--muted);
  margin-bottom: 8px;
}
.hero-card-company {
  font-family: 'Fraunces', serif;
  font-weight: 700;
  font-size: 1.5rem;
  color: var(--fg);
  margin-bottom: 4px;
}
.hero-card-type {
  font-size: 0.75rem;
  font-weight: 600;
  color: var(--accent);
  text-transform: uppercase;
  letter-spacing: 0.08em;
  margin-bottom: 16px;
}
.hero-card-content {
  font-size: 0.9375rem;
  color: var(--fg);
  line-height: 1.5;
  margin-bottom: 16px;
  font-style: italic;
}
.hero-card-tags {
  display: flex;
  flex-wrap: wrap;
  gap: 6px;
  margin-bottom: 20px;
}
.hero-card-tags span {
  background: var(--tag-bg);
  color: var(--tag-fg);
  font-size: 0.6875rem;
  padding: 4px 8px;
  border-radius: 4px;
}
.hero-card-footer {
  border-top: 1px solid var(--border);
  padding-top: 12px;
}
.hero-card-status {
  font-size: 0.75rem;
  font-weight: 600;
  color: #16A34A;
}

/* SHARED */
.section-label {
  font-size: 0.75rem;
  text-transform: uppercase;
  letter-spacing: 0.12em;
  color: var(--accent);
  font-weight: 700;
  margin-bottom: 12px;
}

/* PROBLEM */
.problem {
  padding: 100px 40px;
  background: var(--bg-alt);
}
.problem-inner { max-width: 1200px; margin: 0 auto; }
.problem-header { margin-bottom: 64px; }
.problem-headline {
  font-family: 'Fraunces', serif;
  font-weight: 700;
  font-size: clamp(2rem, 3.5vw, 3rem);
  line-height: 1.2;
  letter-spacing: -0.02em;
  color: var(--fg);
}
.problem-grid {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 24px;
}
.problem-card {
  background: var(--card-bg);
  border: 1px solid var(--border);
  border-radius: 12px;
  padding: 32px;
}
.problem-icon {
  width: 40px;
  height: 40px;
  background: #FEE2E2;
  color: #DC2626;
  border-radius: 8px;
  display: flex;
  align-items: center;
  justify-content: center;
  font-size: 1.125rem;
  font-weight: 700;
  margin-bottom: 16px;
}
.problem-card h3 {
  font-size: 1.125rem;
  font-weight: 700;
  margin-bottom: 8px;
  color: var(--fg);
}
.problem-card p {
  font-size: 0.9375rem;
  color: var(--muted);
  line-height: 1.6;
}

/* HOW */
.how {
  padding: 100px 40px;
  background: var(--bg);
}
.how-inner { max-width: 1200px; margin: 0 auto; }
.how-headline {
  font-family: 'Fraunces', serif;
  font-weight: 700;
  font-size: clamp(2rem, 3.5vw, 3rem);
  letter-spacing: -0.02em;
  line-height: 1.2;
  color: var(--fg);
  margin-bottom: 72px;
}
.how-steps { display: flex; flex-direction: column; gap: 0; }
.how-step {
  display: grid;
  grid-template-columns: 80px 1fr;
  gap: 32px;
  padding: 32px 0;
  border-bottom: 1px solid var(--border);
  align-items: start;
}
.how-step:last-child { border-bottom: none; }
.how-step-num {
  font-family: 'Fraunces', serif;
  font-weight: 900;
  font-size: 3rem;
  color: var(--accent);
  opacity: 0.25;
  line-height: 1;
  padding-top: 4px;
}
.how-step-content h3 {
  font-size: 1.25rem;
  font-weight: 700;
  margin-bottom: 10px;
  color: var(--fg);
}
.how-step-content p {
  font-size: 0.9375rem;
  color: var(--muted);
  line-height: 1.7;
  max-width: 600px;
}

/* PRICING */
.pricing {
  padding: 100px 40px;
  background: var(--fg);
  color: var(--bg);
}
.pricing-inner { max-width: 1200px; margin: 0 auto; }
.pricing .section-label { color: var(--accent); }
.pricing-headline {
  font-family: 'Fraunces', serif;
  font-weight: 700;
  font-size: clamp(2rem, 3.5vw, 3rem);
  letter-spacing: -0.02em;
  line-height: 1.2;
  color: var(--bg);
  margin-bottom: 64px;
}
.pricing-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 24px;
}
.pricing-card {
  background: #292524;
  border: 1px solid #44403C;
  border-radius: 16px;
  padding: 36px 32px;
  position: relative;
}
.pricing-card-featured {
  background: var(--card-bg);
  border-color: var(--accent);
  color: var(--fg);
}
.pricing-tier {
  font-family: 'Fraunces', serif;
  font-weight: 900;
  font-size: 1.5rem;
  color: var(--accent);
  margin-bottom: 12px;
  letter-spacing: -0.01em;
}
.pricing-price {
  font-family: 'Fraunces', serif;
  font-weight: 900;
  font-size: 3rem;
  color: inherit;
  letter-spacing: -0.03em;
  line-height: 1;
  margin-bottom: 8px;
}
.pricing-price span {
  font-size: 1rem;
  font-weight: 400;
  opacity: 0.6;
  font-family: 'Plus Jakarta Sans', sans-serif;
}
.pricing-best-for {
  font-size: 0.8125rem;
  color: var(--muted);
  margin-bottom: 28px;
  padding-bottom: 28px;
  border-bottom: 1px solid #44403C;
}
.pricing-card-featured .pricing-best-for { color: var(--muted); border-color: var(--border); }
.pricing-features {
  list-style: none;
  display: flex;
  flex-direction: column;
  gap: 12px;
}
.pricing-features li {
  font-size: 0.9375rem;
  padding-left: 24px;
  position: relative;
  color: var(--bg);
}
.pricing-features li::before {
  content: '✓';
  position: absolute;
  left: 0;
  color: var(--accent);
  font-weight: 700;
}
.pricing-card-featured .pricing-features li { color: var(--fg); }
.pricing-badge {
  position: absolute;
  top: -14px;
  left: 50%;
  transform: translateX(-50%);
  background: var(--accent);
  color: white;
  font-size: 0.75rem;
  font-weight: 700;
  padding: 4px 16px;
  border-radius: 20px;
  text-transform: uppercase;
  letter-spacing: 0.05em;
}
.pricing-note {
  text-align: center;
  font-size: 0.875rem;
  color: #A8A29E;
  margin-top: 48px;
}

/* DIFFERENCE */
.difference {
  padding: 100px 40px;
  background: var(--bg-alt);
}
.difference-inner { max-width: 1200px; margin: 0 auto; }
.difference-headline {
  font-family: 'Fraunces', serif;
  font-weight: 700;
  font-size: clamp(2rem, 3.5vw, 3rem);
  letter-spacing: -0.02em;
  line-height: 1.2;
  color: var(--fg);
  margin-bottom: 64px;
}
.difference-grid {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 48px;
}
.diff-label {
  font-weight: 700;
  font-size: 0.9375rem;
  color: var(--accent);
  margin-bottom: 8px;
  text-transform: uppercase;
  letter-spacing: 0.06em;
  font-size: 0.75rem;
}
.diff-item p {
  font-size: 1rem;
  color: var(--muted);
  line-height: 1.7;
}

/* CLOSING */
.closing {
  padding: 120px 40px;
  background: var(--accent);
}
.closing-inner { max-width: 900px; margin: 0 auto; }
.closing-content { text-align: center; }
.closing-headline {
  font-family: 'Fraunces', serif;
  font-weight: 900;
  font-size: clamp(1.75rem, 3vw, 2.75rem);
  line-height: 1.25;
  color: #FFFFFF;
  letter-spacing: -0.02em;
  margin-bottom: 24px;
}
.closing-sub {
  font-size: 1.125rem;
  color: rgba(255,255,255,0.8);
  max-width: 540px;
  margin: 0 auto;
  line-height: 1.7;
}

/* FOUNDING CLIENT */
.founding {
  padding: 100px 40px;
  background: var(--bg);
  border-top: 1px solid var(--border);
}
.founding-inner { max-width: 1200px; margin: 0 auto; }
.founding-badge {
  display: inline-block;
  background: var(--accent);
  color: white;
  font-size: 0.75rem;
  font-weight: 700;
  text-transform: uppercase;
  letter-spacing: 0.08em;
  padding: 6px 16px;
  border-radius: 20px;
  margin-bottom: 20px;
}
.founding-headline {
  font-family: 'Fraunces', serif;
  font-weight: 900;
  font-size: clamp(2rem, 3.5vw, 3rem);
  letter-spacing: -0.02em;
  line-height: 1.15;
  color: var(--fg);
  margin-bottom: 16px;
}
.founding-sub {
  font-size: 1.0625rem;
  color: var(--muted);
  max-width: 520px;
  margin-bottom: 64px;
  line-height: 1.7;
}
.founding-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 80px;
  align-items: start;
}
.founding-offers { display: flex; flex-direction: column; gap: 40px; }
.founding-offer-label {
  font-size: 0.75rem;
  text-transform: uppercase;
  letter-spacing: 0.1em;
  font-weight: 700;
  color: var(--accent);
  margin-bottom: 16px;
}
.founding-offer-list {
  list-style: none;
  display: flex;
  flex-direction: column;
  gap: 12px;
}
.founding-offer-list li {
  font-size: 0.9375rem;
  color: var(--fg);
  padding-left: 20px;
  position: relative;
  line-height: 1.5;
}
.founding-offer-list li::before {
  content: '→';
  position: absolute;
  left: 0;
  color: var(--accent);
  font-weight: 700;
}
.founding-price-tag {
  font-family: 'Fraunces', serif;
  font-weight: 900;
  font-size: 3.5rem;
  color: var(--fg);
  letter-spacing: -0.03em;
  line-height: 1;
  margin-bottom: 8px;
}
.founding-price-tag span {
  font-size: 1.25rem;
  font-weight: 400;
  opacity: 0.6;
  font-family: 'Plus Jakarta Sans', sans-serif;
}
.founding-price-note {
  font-size: 0.875rem;
  color: var(--muted);
  line-height: 1.5;
}

/* FORM */
.founding-form-wrap {
  background: var(--card-bg);
  border: 1px solid var(--border);
  border-radius: 16px;
  padding: 40px;
  box-shadow: 0 4px 24px rgba(0,0,0,0.06);
}
.founding-form-headline {
  font-family: 'Fraunces', serif;
  font-weight: 700;
  font-size: 1.25rem;
  color: var(--fg);
  margin-bottom: 28px;
}
.form-field { margin-bottom: 20px; }
.form-field label {
  display: block;
  font-size: 0.8125rem;
  font-weight: 600;
  color: var(--fg);
  margin-bottom: 6px;
}
.form-field .required { color: var(--accent); }
.form-field input,
.form-field textarea {
  width: 100%;
  padding: 10px 14px;
  border: 1px solid var(--border);
  border-radius: 8px;
  font-size: 0.9375rem;
  font-family: 'Plus Jakarta Sans', sans-serif;
  color: var(--fg);
  background: var(--bg);
  transition: border-color 0.15s;
  outline: none;
}
.form-field input:focus,
.form-field textarea:focus {
  border-color: var(--accent);
}
.form-field textarea { resize: vertical; }
.founding-form-cta { margin-top: 28px; }
.btn-founding {
  width: 100%;
  padding: 14px 28px;
  background: var(--accent);
  color: white;
  border: none;
  border-radius: 8px;
  font-size: 1rem;
  font-weight: 700;
  font-family: 'Plus Jakarta Sans', sans-serif;
  cursor: pointer;
  transition: background 0.15s;
}
.btn-founding:hover:not(:disabled) { background: var(--accent-hover); }
.btn-founding:disabled { opacity: 0.7; cursor: not-allowed; }
.form-success {
  margin-top: 20px;
  padding: 16px;
  background: #DCFCE7;
  border: 1px solid #86EFAC;
  border-radius: 8px;
  color: #166534;
  font-size: 0.9375rem;
}
.form-error {
  margin-top: 12px;
  padding: 12px 16px;
  background: #FEE2E2;
  border: 1px solid #FECACA;
  border-radius: 8px;
  color: #DC2626;
  font-size: 0.875rem;
}

/* CLOSING CTA */
.closing-cta {
  display: inline-block;
  margin-top: 32px;
  padding: 14px 32px;
  background: white;
  color: var(--accent);
  border-radius: 8px;
  font-size: 1rem;
  font-weight: 700;
  text-decoration: none;
  transition: background 0.15s;
}
.closing-cta:hover { background: #FFFFFF; opacity: 0.9; }

/* FOOTER */
.footer {
  padding: 48px 40px;
  background: var(--fg);
  color: var(--bg);
}
.footer-inner {
  max-width: 1200px;
  margin: 0 auto;
  display: flex;
  flex-direction: column;
  gap: 12px;
}
.footer-logo {
  font-family: 'Fraunces', serif;
  font-weight: 900;
  font-size: 1.25rem;
  color: var(--accent);
}
.footer-brand p { font-size: 0.875rem; color: #A8A29E; margin-top: 4px; }
.footer-links p { font-size: 0.875rem; color: var(--bg); }
.footer-copy { font-size: 0.75rem; color: #57534E; margin-top: 16px; }

/* RESPONSIVE */
@media (max-width: 768px) {
  .nav { padding: 16px 20px; }
  .hero { padding: 60px 20px 80px; }
  .hero-inner { grid-template-columns: 1fr; gap: 48px; }
  .hero-visual { display: none; }
  .hero-headline { font-size: 2.75rem; }
  .hero-meta { flex-direction: column; gap: 16px; }
  .hero-meta-divider { display: none; }
  .hero-meta-item { flex-direction: row; align-items: baseline; gap: 8px; padding: 0; }
  .hero-meta-number { font-size: 1.25rem; }
  .problem { padding: 72px 20px; }
  .problem-grid { grid-template-columns: 1fr; }
  .how { padding: 72px 20px; }
  .how-step { grid-template-columns: 48px 1fr; gap: 16px; }
  .how-step-num { font-size: 2rem; }
  .pricing { padding: 72px 20px; }
  .pricing-grid { grid-template-columns: 1fr; }
  .difference { padding: 72px 20px; }
  .difference-grid { grid-template-columns: 1fr; gap: 32px; }
  .closing { padding: 80px 20px; }
  .footer { padding: 40px 20px; }
}